Coffee that's just coffee.
You drink it. It's good. There's no second thing your hand goes looking for.
An eight-week programme for people who want to stop vaping
Get your day back, one moment at a time.
Vaping is held in place by specific moments — the first coffee, the drive, the doomscroll on the loo. Something Else helps you change them, one at a time. One small experiment each morning. Under two minutes.
No account. Start with one moment you could change tomorrow.
- walking from the tube, retired
- morning coffee, retired
- the mid-morning break, retired
- after lunch, this week
- the third drink, waiting
- before bed, waiting
- the last one
01 / The problem
The moments outlast the nicotine.
A lot of people try to quit by picking a day and white-knuckling it. If you've tried this and it didn't work, nothing was wrong with you. For some people, a quit day asks too much at once — changing every familiar vaping moment on the same morning: the third drink, after putting the kids down, first coffee. Get through the nicotine withdrawal and those moments are still there, pulling you back.
That is the part we work on.
02 / How it works
Small experiments, real moments.
First · Map your moments
A free assessment, five minutes, no account. You pick out the moments that hold your vaping in place and name any of your own. The map is yours to keep whether you buy the programme or not.
Each morning · One experiment
A small change to one moment, and something specific to do when the urge shows up. Under two minutes to read. One button. Next morning it asks one question: did it work?
Over time · Moments retire
When a moment has gone fourteen days without vaping in it, it leaves the list. What happened shapes what comes next.
03 / One for tomorrow
What an experiment looks like.
Tomorrow's moment: the first coffee
If you vape while the coffee brews, then the device stays in the car overnight, not the kitchen counter.
When the urge comes: wash yesterday's mug by hand, slowly, while the coffee brews.
Next morning, one question: did it work?
04 / The point
Ordinary moments returned to you.
That's what the programme is for. Every experiment is aimed at exactly this:
A drive that's just a drive.
Nothing in the glovebox with a claim on you.
A wait that's just a wait.
The kettle, the platform, the loading screen. Minutes that are allowed to be idle.
Boredom in a traffic jam becomes boredom in a traffic jam — not all of that plus wondering whether your vape is about to run out.
05 / The first eight weeks
The first eight weeks.
Weeks 1–2
The easiest moments go first: small changes you can actually make on an ordinary day.
Weeks 3–4
The first moments leave the list.
Weeks 5–6
The middle of the list. If a moment keeps catching you out, we bring it forward. If an experiment does not help, you get another one.
Weeks 7–8
The three you said would be hardest, kept to the end on purpose, met with the techniques from the earlier weeks.
Then
The last one.
This is the route we plan. Real weeks are messier: a moment can come back, and a hard week can slow things down. When that happens, we adjust the list and carry on.
06 / A self-guided programme
A self-guided programme.
- No streaks
- No day counts
- No puff counting
- No badges
- No subscription
Something Else is self-guided: no coach, no group, nobody watching. We do not ask you to count days, puffs or money saved — for some people, that turns one difficult day into a scorecard. Here, you notice what happened, change the next moment, and carry on.
A slip is information, not a verdict.
07 / Said plainly
What this is, and what it isn't.
Something Else gives you a small plan for one vaping moment at a time: what to change beforehand, what to do when the urge arrives, and what to try next if it didn't help. It is self-guided, and it is not medical treatment — if you want clinical advice or one-to-one support, a local stop-smoking service is a better fit, alongside or instead of this.
Nicotine replacement can help with the cravings and the withdrawal — you can buy it from pharmacies, and a local stop-smoking service may supply or prescribe it. Free stop-smoking support is available across the UK. Some people will want both kinds of help.
08 / The ending
Then it stops.
After eight weeks there are no more experiments and no more notifications. Nothing renews. There is nothing to cancel. Your map stays, along with Ten Minutes — the urge timer, loaded with the replacements that worked for you.
If you slip six months later, you won't need to buy anything again — Ten Minutes is still there.
£79, paid once.
£39 for the founding cohort — the first group through, while we learn what to improve. The window opens with the programme; its closing date will be shown here.
Full refund within 14 days of buying. No questions asked.
Start with the free map. The programme opens from there.
UK only · 18+
You haven't tried everything. You've tried it everywhere at once.
Don't white-knuckle it. Try Something Else.